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Channel: The White House – Ishmael's Corner ~ Storytelling Techniques For Business Communications
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Companies Increasingly Punch Back at the Media

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Mark Twain famously said, “I never quarrel with a man who buys ink by the...

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What’s Next For Sean Spicer? Reaction to His Resignation

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I predicted this train wreck. Tapping my vast network of contacts in D.C., I...

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President Trump Plans to Replace the Statue of Liberty

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. White House insiders have confirmed that President Trump plans to replace the...

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How the Golden State Warriors Can Voice Their Views Without a Stop at the...

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. President Trump has decided to not host the Golden State Warriors at the White...

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Will the Communications Industry Change Because of President Trump?

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Before addressing the question, let’s consider the high-level objectives of...

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As a Public Service to the White House, a News Release Template to Announce...

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By my count, 42 high-profile individuals have left the White House, most in a...

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Revisiting Trump’s Conversational Language

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Roughly two years ago, I wrote a post about then-candidate Trump and how he...

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White House Offers Lesson in How Not to Persuade

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Tomorrow is Thanksgiving. I intended to slide into the holiday on a happy...

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In Case This Wall Thing Doesn’t Work Out, Trump Plans to Replace the Statue...

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Yes, President Trump capitulated last Friday, and the U.S. government is once...

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Governments Jump into the Sponsorship Game

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When Israeli Prime Minister Benjamin Netanyahu recently stepped up to the...

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Will the Communications Industry Change Because of President Trump?

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.   Update: I dusted off this post because the content remains relevant today....

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Clorox Whiffs On Conversational Language

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I will get to Clorox in a minute. Allow me to set the stage. President Trump...

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Trump’s Job Description for Press Secretary: “Make Communications Great Again”

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. While Trump has mastered the use of Twitter, he continues to struggle with...

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Improv Marketing Humanizes an Oil Company

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s not easy to put a face on an oil company. These days, geography pretty...

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White House Serves Up “Life Is Better Than Fiction” News Release

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. OK. I understand the pressure on the White House communications team to come...

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America Has Spoken, Trump Channels Bluto and Other Post-election Musings

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Remember when October was winding down and everyone was thinking, “Only a few...

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Potential “Four Seasons” Landing Spots for Republican Press Conferences in 2021

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.   Whoever said there’s no such thing as “bad PR” never held a press conference...

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The Man (Trump) Can’t Even Pretend to Say the Right Thing

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. No need to rehash yesterday’s events. My Mom’s choice of adjectives was...

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Dear Joe, Expand Your Cabinet with Words

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.   Dear Joe, Welcome to the White House. Is it just me or does it feel like...

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