Governments Jump into the Sponsorship Game
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When Israeli Prime Minister Benjamin Netanyahu recently stepped up to the...
View ArticleWill the Communications Industry Change Because of President Trump?
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Update: I dusted off this post because the content remains relevant today....
View ArticleClorox Whiffs On Conversational Language
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I will get to Clorox in a minute. Allow me to set the stage. President Trump...
View ArticleTrump’s Job Description for Press Secretary: “Make Communications Great Again”
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. While Trump has mastered the use of Twitter, he continues to struggle with...
View ArticleImprov Marketing Humanizes an Oil Company
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s not easy to put a face on an oil company. These days, geography pretty...
View ArticleWhite House Serves Up “Life Is Better Than Fiction” News Release
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. OK. I understand the pressure on the White House communications team to come...
View ArticleAmerica Has Spoken, Trump Channels Bluto and Other Post-election Musings
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Remember when October was winding down and everyone was thinking, “Only a few...
View ArticlePotential “Four Seasons” Landing Spots for Republican Press Conferences in 2021
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Whoever said there’s no such thing as “bad PR” never held a press conference...
View ArticleThe Man (Trump) Can’t Even Pretend to Say the Right Thing
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. No need to rehash yesterday’s events. My Mom’s choice of adjectives was...
View ArticleDear Joe, Expand Your Cabinet with Words
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Dear Joe, Welcome to the White House. Is it just me or does it feel like...
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