The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
Before addressing the question, let’s consider the high-level objectives of the typical communications campaign. Increase awareness, often in the form of media coverage. Strive to fortify the brand. Of course, the ultimate goal is to win people over to your way of thinking so they “buy.” By this definition, Trump’s unconventional approach to communications has ...more
The post Will the Communications Industry Change Because of President Trump? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
